Govfluencers and Platformized Public Communication: Policy Legitimacy, Trust, and Accountability

The traditional "institutional voice" is undergoing a radical shift as ministries, municipalities, and state agencies increasingly outsource their public outreach to social media creators. This strategic "externalization" seeks to leverage the parasocial authority of influencers to bolster legitimacy, streamline policy adoption, and navigate high-stakes crises.

This thematic issue critically examines the governance-related fallout of this transition: moving from formal spokesmanship to creator-led intermediation, and the subsequent impact on public trust, state accountability, and civic compliance. We welcome theoretical and empirical contributions that dissect the mechanics of influencer-mediated government communication across diverse political regimes—from consolidated democracies to hybrid and authoritarian systems.

We are particularly interested in the tension between constructive deployments (the use of creators for public health initiatives, road safety, digital literacy, etc) and contested practices, the ethical "grey zones" of covert propaganda, digital clientelism, and the blurring of lines between public service information and political persuasion. Our goal is to bridge the gap between political communication and public governance. 

We prioritize research focusing on state capacity, transparency, and equity of access, especially concerning "invisible" or hard-to-reach demographics like youth, migrants, and underserved communities. We encourage the use of comparative designs, platform-native content analysis, and computational approaches. We also welcome qualitative fieldwork and legal/policy analyses regarding procurement and oversight frameworks. Ultimately, this issue aims to clarify whether the rise of the "govfluencer" enhances public value or erodes democratic accountability.

Authors interested in submitting a paper for this issue are asked to consult the journal's instructions for authors and submit their abstracts (maximum of 250 words, with a tentative title) through the abstracts system (here). When submitting their abstracts, authors are also asked to confirm that they are aware that Politics and Governance is an open access journal with a publishing fee if the article is accepted for publication after peer-review (corresponding authors affiliated with our institutional members do not incur this fee).

Readers across the globe will be able to access, share, and download this issue entirely for free. Corresponding authors affiliated with any of our institutional members (over 90 institutions worldwide) publish free of charge. Otherwise, an article processing fee will be charged to the authors to cover editorial costs. We defend that authors should not have to personally pay this fee and encourage them to check with their institutions if funds are available to cover open access publication costs. Further information about the journal's open access charges can be found here.