The “sellability” of Sweden’s feminist foreign policy

with Isabelle Karlsson

16 Jul 2024 | Media and Communication

How does foreign policy branding react to human rights crises? Drawing on Sweden's feminist foreign policy as a compelling example, we are joined by Isabelle Karlsson to discuss how legitimacy is crafted through 'good' activism, knowledge branding, and alignment with solidarity discourses, lifting the veil on strategic communication practices in global policy in today's attention-driven world.

Episode based on the article

Legitimating Policy Branding: Constructing “Sellability” of Sweden’s Feminist Foreign Policy
By Isabelle Karlsson
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About the Speaker

Isabelle Karlsson is a PhD candidate at Lund University, where she researches foreign policy communication. She holds an MSc from Lund University and a BA from Ludwig Maximilian University of Munich. She has published in Place Branding and Public Diplomacy and The Journal of Public Diplomacy, and has presented her research at ICA, EISA, IPBA, and the ECREA Summer School. Isabelle Karlsson was the 2021 recipient of the CPD Doctoral Dissertation Grant from the University of Southern California.

https://orcid.org/0000-0002-4561-7632