Open Access Journal

ISSN: 2183-2439

Commentary | Open Access

Conducting Research on the World’s Changing Mediascape: Principles and Practices

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Abstract:  As digital technology sweeps across the globe, bringing far-reaching changes to the media environment and beyond, international research on the nature and impact of these changes is essential. This commentary situates media research within the broader flow of knowledge and offers a critical perspective on the principles and practices that should guide that research to maximize its potential contribution to both knowledge and to the public.

Keywords:  engaged scholarship; ethics; international; media research; mobile media; social media; social networking



© John V. Pavlik, Everette E Dennis, Rachel Davis Mersey, Justin Gengler. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.