Open Access Journal

ISSN: 2183-2439

Book Review | Open Access

The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet

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Abstract:  This paper reviews Marcel Danesi’s new book on the use of emoji in particular, and the use of visual language more generally. Danesi offers a number of interesting examples of emoji use, pointing out that their use has risen considerably in a number of contexts. He goes on to question how far emoji use can be extended by examining the structure of the emoji ‘language’. Overall this is an accessible book that presents a number of examples of visual languages and comments on the possibilities and challenges for visual language use against a backdrop of technological change.

Keywords:  emoji; visual communication; semiotics; visual languages

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DOI: https://doi.org/10.17645/mac.v5i4.1041


© Laura Kerslake, Rupert Wegerif. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.