Review | Open Access
Government Communication on Social Media: Research Foci, Domains, and Future Directions
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Abstract: The aim of this review essay is to draw attention to the diversity of work done in the field of government social media communication research. It is a rapidly developing area of study that has been approached from multiple disciplinary perspectives and a variety of research traditions. We suggest that studies of government social media communication may be broadly classified based on two characteristics: (a) whether their focus is mainly on the senders, messages, media, audiences, or effects of communication; and (b) the domains of government policy and public administration that they address. We review existing literature along this classification and conclude by suggesting fruitful directions for future research.
Keywords: government communication; government information; policy communication; political communication; public sector communication; social media
Published:
Issue:
Vol 13 (2025): Government Communication on Social Media: Balancing Platforms, Propaganda, and Public Service (In Progress)
© Sten Hansson, Nic DePaula. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.