Media and Communication

Open Access Journal

ISSN: 2183-2439

Article | Open Access

African Community Media, AI, and the Question of Community Participation in the Disruptive Era

  • Lyton Ncube Department of Media Studies and Applied Communications, University of Botswana, Botswana / Department of Communication Science, University of South Africa, South Africa
  • Allen Munoriyarwa Department of Marketing, Public Relations and Communication, iYunivesithi Walter Sisulu, South Africa
  • Albert Chibuwe Department of Communication Science, University of South Africa, South Africa
  • Refilwe Whitney Mofokeng Department of Journalism and Integrated Communication, Tshwane University of Technology, South Africa
  • Antonette Kakujaha-Murangi Department of Media, Communication and Creative Arts, University of Namibia, Namibia
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Abstract:  In this article, we examine the nexus of Southern African community newspapers’ sceptical AI integration and grassroots democracy. The sceptical approach to AI integration in marginalised media markets of Southern African community newspapers’ news ecosystems is interrogated. We respond to the questions: In what ways is the integration of AI tools in everyday news production routines within Southern African community media institutions defined by scepticism? What is the basis of scepticism amongst Southern African community media journalists? What are the implications for grassroots democracy in these communities? The Southern African community media under study are drawn from South Africa, Zimbabwe, and Namibia. Data were collected through in-depth semi-structured interviews with purposively sampled journalists and editors from these newsrooms. Findings show that the sceptical approach to AI adoption among Southern African community newspapers is largely driven by fears and concerns about AI’s documented mass production of misinformation and disinformation. In addition, the sceptical approach to AI adoption in these newsrooms is rooted in a lack of technical proficiency with AI tools and financial limitations occasioned by the decline in philanthropic funding.

Keywords:  AI; AI scepticism; citizen participation; community media; grassroots democracy; journalism; Namibia; South Africa; Zimbabwe

Published:  

DOI: https://doi.org/10.17645/mac.12547

Issue:   Vol 14 (2026): AI Use in Marginalized Media Markets (In Progress)


© Lyton Ncube, Allen Munoriyarwa, Albert Chibuwe, Refilwe Whitney Mofokeng, Antonette Kakujaha-Murangi. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.

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