Abstract:  The article analyzes the visual activism of OMAS GEGEN RECHTS (“Grannies against the right”), a movement founded in Austria in 2017 by older feminist women mobilizing against far-right politics. The movement increasingly extends into digital spaces, where political conflict over democratic values and public legitimacy is negotiated. At the same time, forms of protest by older activists remain largely unexplored. Drawing on concepts of agonistic publics, visual activism, and unruliness, we analyze how OMAS GEGEN RECHTS engage with digital media to articulate political positions and intervene in right-wing politics. The study is based on a qualitative analysis of visual practices in Instagram posts published in 2025, focusing on the nationwide account representing Austria: @omasgegenrechts (137K followers in late December 2025). We examine how visual practices are used to mobilize supporters, construct collective identities, and contest right-wing narratives. Our findings reveal how images and symbolic self-representation are used to counter ageist exclusions from digital spaces while simultaneously mobilizing both members of the movement and broader publics. Rather than being marginalized by digital divides, OMAS GEGEN RECHTS actively negotiate platform constraints and transform age into a source of political legitimacy and moral authority. By emphasizing age and visibility as central dimensions of digital conflict, this article contributes to debates on digital media, activism, and political struggles.

Keywords:  age; digital publics; granny activism; OMAS GEGEN RECHTS; social media; visual activism

Published:   12 November 2026

Issue:   Vol 15 (2027): Digital Media in Contemporary Conflicts (In Progress)