WhatsApp, Polarization, and Non-Conventional Political Participation: Chile and Colombia Before the Social Outbursts of 2019

Open Access Journal | ISSN: 2183-2439

Article | Open Access

WhatsApp, Polarization, and Non-Conventional Political Participation: Chile and Colombia Before the Social Outbursts of 2019


  • Andrés Scherman Department of Communication, Pompeu Fabra University, Spain / School of Communication and Journalism, Adolfo Ibáñez University, Chile / Millennium Nucleus Center for the Study of Politics, Public Opinion, and Media in Chile, Chile
  • Nicolle Etchegaray School of Journalism, Diego Portales University, Chile / Research Center in Communication, Literature and Social Observation (CICLOS-UDP), Chile
  • Magdalena Browne School of Communication and Journalism, Adolfo Ibáñez University, Chile / Laboratory of Surveys and Social Analysis (LEAS), Adolfo Ibáñez University, Chile
  • Diego Mazorra Faculty of Social Communication–Journalism, Externado de Colombia University, Colombia
  • Hernando Rojas School of Journalism and Mass Communication, University of Wisconsin-Madison, USA


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Abstract:  Chile and Colombia are two South American countries with political and economic similarities that, during 2019, faced strong social outbursts, which translated into massive street protests and the weakening of their governments. Using data collected in the period immediately prior to the start of this social unrest, this study seeks to establish the role played by strong-tied social media—which are generally homogeneous, formed by close people, and with a high potential for influencing their members—in three phenomena associated with political conflict: (a) perceived political polarization, (b) affective polarization, and (c) non-conventional political participation. To estimate this influence, information collected through surveys in Chile in 2017 and Colombia in 2018 was used within the framework of the Comparative National Elections project. In both countries, probabilistic samples were employed to do face-to-face interviews with samples of over 1,100 people. In both countries, the results show that the use of social media with strong ties, specifically WhatsApp, tends to be related to two of the studied phenomena: perceived political polarization and non-conventional participation. An interaction is also observed between WhatsApp use and political ideology that amplifies the degree of perceived political polarization, affective polarization, and participation in one or both of the countries studied. We conclude by arguing that this dual phenomenon of polarization and participation can be problematic for democracy, since polarized groups (or groups that have the perception that there is ideological polarization in the political elite) tend to consider the position of the rest of the citizens to be illegitimate, thus undermining collective problem-solving.

Keywords:  affective polarization; Chile; Colombia; non-conventional political participation; political polarization; social media; WhatsApp

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DOI: https://doi.org/10.17645/mac.v10i4.5817


© Andrés Scherman, Nicolle Etchegaray, Magdalena Browne, Diego Mazorra, Hernando Rojas. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.