Open Access Journal

ISSN: 2183-2439

Editorial | Open Access

Introduction to “International Broadcasting and Public Diplomacy in the 21st Century”

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Abstract:  International broadcasting remains a key activity in public diplomacy. In this Introduction I discuss how international broadcasting has long been associated with the projection of foreign policy interests, from an instrument of empire building in the 1920s and 1930s, through the Cold War and beyond. In particular, the Introduction evaluates how modern Information Communications Technologies, especially the internet and social media, have transformed the way international broadcasting contributes to public diplomacy.

Keywords:  broadcasting; Internet; propaganda; public diplomacy; soft power



© Gary Rawnsley. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.