Open Access Journal

ISSN: 2183-2439

Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures

Open Access

Academic Editors: Ian Somerville (University of Leicester, UK) and Lee Edwards (London School of Economics and Political Science, UK)

Download Complete IssueDownloads:   472

DOI: https://doi.org/10.17645/mac.i256

Table of Contents

Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
Ian Somerville and Lee Edwards
Editorial | Open Access | Published: 5 August 2021
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
Olga Kolotouchkina, Carmen Llorente-Barroso, María Luisa García-Guardia and Juan Pavón
Article | Open Access | Published: 5 August 2021
Can Pop Culture Allay Resentment? Japan’s Influence in China Today
Yuqing Wu
Article | Open Access | Published: 5 August 2021
Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans
Jessica Edlom and Jenny Karlsson
Article | Open Access | Published: 5 August 2021
Spinning at the Border: Employee Activism in ‘Big PR’
Camille Reyes
Article | Open Access | Published: 5 August 2021
Review Pollution: Pedagogy for a Post-Truth Society
Emily West
Article | Open Access | Published: 5 August 2021
The Innovation Function of Hybridization in Public Relations
Olaf Hoffjann
Article | Open Access | Published: 5 August 2021
Mapping Transmedia Marketing in the Music Industry: A Methodology
Linda Ryan Bengtsson and Jessica Edlom
Article | Open Access | Published: 5 August 2021