Boerman, Sophie C., Amsterdam School of Communication Research (ASCoR), University of Amsterdam, The Netherlands / Strategic Communication Group, Wageningen University & Research, The Netherlands, Netherlands
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Vol 11, No 4 (2023): Digital Media and Younger Audiences: Communication Targeted at Children and Adolescents - Article
Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?
Abstract PDF (free download)