Open Access Journal

ISSN: 2183-2439

Review | Open Access

Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

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Abstract:  Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.

Keywords:  adolescents; alcohol; college students; Facebook; social media; young adults



© Megan A. Moreno, Jon D’Angelo, Jennifer Whitehill. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.