Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

Open Access Journal | ISSN: 2183-2439

Review | Open Access

Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions


  • Megan A. Moreno Pediatrics, University of Washington, USA
  • Jon D’Angelo Communication Arts, University of Wisconsin-Madison, USA
  • Jennifer Whitehill Public Health, University of Massachusetts, USA


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Abstract:  Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.

Keywords:  adolescents; alcohol; college students; Facebook; social media; young adults

Published:   16 June 2016


DOI: https://doi.org/10.17645/mac.v4i3.529


© Megan A. Moreno, Jon D’Angelo, Jennifer Whitehill. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.