Núñez-Barriopedro, Estela, Department of Economics and Business Management, University of Alcalá, Spain, Spain
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Vol 10, No 1 (2022): New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations - Article
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
Abstract PDF (free download)