Media and Communication is an international peer-reviewed open access journal dedicated to a wide variety of basic and applied research in communication and its related fields.

Open Access Journal | ISSN: 2183-2439

New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations

Academic Editors: Luis M. Romero-Rodríguez (Rey Juan Carlos University), Santiago Tejedor (Autonomous University of Barcelona), and Inmaculada Berlanga (International University of La Rioja)

Full Issue

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Table of Contents

OK, Boomer: New Users, Different Platforms, New Challenges
Luis M. Romero-Rodríguez, Santiago Tejedor and Inmaculada Berlanga
Editorial | Open Access | Published: 24 February 2022
Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms
Luisa Zozaya-Durazo and Charo Sádaba-Chalezquer
Article | Open Access | Published: 24 February 2022
Obesogenic Features of Food-Related Content Aimed at Children on YouTube
Victoria Tur-Viñes, Araceli Castelló‐Martínez and Cecilia Barrilero-Carpio
Article | Open Access | Published: 24 February 2022
Blurring Boundaries Between Journalists and Tiktokers: Journalistic Role Performance on TikTok
María-Cruz Negreira-Rey, Jorge Vázquez-Herrero and Xosé López-García
Article | Open Access | Published: 24 February 2022
#ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok
Arantxa Vizcaíno-Verdú and Ignacio Aguaded
Article | Open Access | Published: 24 February 2022
Instagram Influencers as Superwomen: Influencers’ Lifestyle Presentations Observed Through Framing Analysis
Sarah Devos, Steven Eggermont and Laura Vandenbosch
Article | Open Access | Published: 24 February 2022
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
Bárbara Castillo-Abdul, Ana Pérez-Escoda and Estela Núñez-Barriopedro
Article | Open Access | Published: 24 February 2022
Why Do People Return to Video Platforms? Millennials and Centennials on TikTok
Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez and Patricia Durán-Álamo
Article | Open Access | Published: 24 February 2022
Immigrant Influencers on TikTok: Diverse Microcelebrity Profiles and Algorithmic (In)Visibility
Daniela Jaramillo-Dent, Paloma Contreras-Pulido and Amor Pérez-Rodríguez
Article | Open Access | Published: 24 February 2022
Influencers With Intellectual Disability in Digital Society: An Opportunity to Advance in Social Inclusion
Mónica Bonilla-del-Río, Bárbara Castillo-Abdul, Rosa García-Ruiz and Alejandro Rodríguez-Martín
Article | Open Access | Published: 24 February 2022
A Proposed Model of Self-Perceived Authenticity of Social Media Influencers
Delia Cristina Balaban and Julia Szambolics
Article | Open Access | Published: 24 February 2022
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain
Javier Gil-Quintana, Emilio Vida de León, Sara Osuna-Acedo and Carmen Marta-Lazo
Article | Open Access | Published: 24 February 2022
Political Influencers on YouTube: Business Strategies and Content Characteristics
Tasja-Selina Fischer, Castulus Kolo and Cornelia Mothes
Article | Open Access | Published: 24 February 2022
Narrative of Young YouTubers From the Andean Community and Their Media Competence
Diana Rivera-Rogel, Claudia Rodríguez-Hidalgo, Ana María Beltrán-Flandoli and Rebeca Córdova-Tapia
Article | Open Access | Published: 24 February 2022
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic
Almudena Barrientos-Báez, Juan Enrique Gonzálvez-Vallés, José Daniel Barquero-Cabrero and David Caldevilla-Domínguez
Article | Open Access | Published: 24 February 2022
(Not) Very Important People: Millennial Fantasies of Mobility in the Age of Excess
Susan Hopkins
Book Review | Open Access | Published: 24 February 2022