Cuesta-Valiño, Pedro, Department of Economics and Business Management, Universidad de Alcalá, Spain, Spain
-
Vol 10, No 1 (2022): New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations - Article
Why Do People Return to Video Platforms? Millennials and Centennials on TikTok
Abstract PDF (free download)