News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter

Open Access Journal | ISSN: 2183-2439

Article | Open Access

News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter


  • Desiree Steppat Department of Communication and Media Research, University of Zurich, Switzerland
  • Laia Castro Herrero Department of Communication and Media Research, University of Zurich, Switzerland
  • Frank Esser Department of Communication and Media Research, University of Zurich, Switzerland


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Abstract:  Media fragmentation and polarization have contributed to blurring the lines between professional and non-professional journalism. Internationally, more fragmented-polarized media environments are often associated with the emergence of non-professional news providers, the weakening of journalistic standards, and the segmentation of audiences along ideological leanings. Furthermore, these environments are home to partisan and alternative news media outlets, some of which try to actively undermine the credibility of traditional mainstream media in their reporting. By following an audience-centric approach, this study investigates the consequences of more fragmented-polarized media environments and consumption habits on users’ perceptions of news media performance. We use online-survey data from five countries that differ in the extent of fragmentation and polarization in the media environment (CH = 1,859, DK = 2,667, IT = 2,121, PL = 2,536, US = 3,493). We find that perceptions of high news media performance are more likely to be expressed by citizens from less fragmented-polarized media environments. Positive perceptions of news media performance are also stronger among users of traditional media, and those who inform themselves in a more attitude-congruent manner. By contrast, citizens from more fragmented-polarized media environments and users of alternative news media tend to express less satisfaction with news media performance. Based on these results, we argue that perceptions of news media performance among news users are shaped by their individual media choices as well as by the composition of the news media environments that surrounds them.

Keywords:  alternative media; audiences; media environment; media performance; news; online media; polarization; traditional media

Published:   24 August 2020


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DOI: https://doi.org/10.17645/mac.v8i3.3091


© Desiree Steppat, Laia Castro Herrero, Frank Esser. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.